Downtown Saint Joseph is the historic heart of my own backyard in northwest Missouri, and this one was Midcoast Collective’s through and through. Midcoast is my own studio, this was our client directly, and I owned every part of the work: strategy, design, development, and copywriting.
The problem was fragmentation. Downtown’s story was scattered across separate organizations and sites, with no single place to find what was happening or who was open for business. I built this to be that hub. The centerpiece is a business directory with more than 250 listings, filterable by category and plotted on a Google map, where owners can update their own listing without routing every change through the Downtown Association. Running alongside it is an events calendar that has showcased over 700 downtown events, plus a set of microsites living under the same roof for the Downtown Association, the Community Improvement District, and other downtown groups.
